Look familiar?
Promised a release date and missed it by miles?
You don't need more features. You need more clarity.
Great products start in the field, not in meetings.
We built it, but they didn't come.
We were supposed to release weeks ago… still no idea when we'll actually go live.
Every team says they want simplicity — but no one can agree on what to cut.
We keep shipping, but users aren't sticking around.
Leadership says go faster. Design says it's not ready. Nobody's aligned.
We have metrics — we just don't know what they're telling us.
I can't afford a full product team — I just need someone who gets it.
We keep changing direction — and still haven't found product-market fit.
We've got the team, but the roadmap's a mess.
We're scaling fast, but the UX is starting to break.
We said we were AI-powered. Now we have to figure out what that actually means.
The sales team wants everything. Engineering can't keep up.
We keep missing ship dates and nobody agrees on what 'done' looks like.
We're moving fast — but I'm worried we're building the wrong thing.
Design wants polish. Leadership wants velocity. Everyone's frustrated.
We keep rewriting features we thought were 'done.'
No one really owns the end-user experience.
It's all working in theory. Until users actually try it.
My VP keeps pushing me on our AI initiative. I don't even know what that means.
We're stuck in planning cycles. Meanwhile, competitors are shipping.
Everyone talks about user needs — but no one's actually talking to users.
We're under pressure to show AI results, but don't even know where to start.
Everyone's pushing for LLM integration — no one's defining what 'success' looks like.
We can't afford a full product team, but we can't afford to get it wrong either.
We keep pivoting, but nothing seems to stick.
We're shipping features, but the product still feels hollow.
Design, product, and engineering are not aligned.
Leadership keeps changing the goalposts.
We launched... and got silence from users.
We're reacting to feedback, not shaping strategy.
We're building fast — but are we building the right thing?
The backlog is full, but our roadmap feels directionless.
We're rewriting features that should've been solid.
We're shipping, but I'm not confident we're solving real problems.
Too much time is spent debating — not deciding.
I'm the default product decision-maker, and I shouldn't be.
Leadership wants 'AI,' but can't define what that means.
Too many stakeholders. Not enough clarity.
Our tech is strong — but no one understands the use case.
The product vision is strong, but they're struggling to execute.
They're building a lot. But shipping very little of value.
This team doesn't know what to cut — or why.
We just invested millions in AI infrastructure — and it's sitting there, unused.
Promised a release date and missed it by miles?
You don't need more features. You need more clarity.
Great products start in the field, not in meetings.
We built it, but they didn't come.
We were supposed to release weeks ago… still no idea when we'll actually go live.
Every team says they want simplicity — but no one can agree on what to cut.
We keep shipping, but users aren't sticking around.
Leadership says go faster. Design says it's not ready. Nobody's aligned.
We have metrics — we just don't know what they're telling us.
I can't afford a full product team — I just need someone who gets it.
We keep changing direction — and still haven't found product-market fit.
We've got the team, but the roadmap's a mess.
We're scaling fast, but the UX is starting to break.
We said we were AI-powered. Now we have to figure out what that actually means.
The sales team wants everything. Engineering can't keep up.
We keep missing ship dates and nobody agrees on what 'done' looks like.
We're moving fast — but I'm worried we're building the wrong thing.
Design wants polish. Leadership wants velocity. Everyone's frustrated.
We keep rewriting features we thought were 'done.'
No one really owns the end-user experience.
It's all working in theory. Until users actually try it.
My VP keeps pushing me on our AI initiative. I don't even know what that means.
We're stuck in planning cycles. Meanwhile, competitors are shipping.
Everyone talks about user needs — but no one's actually talking to users.
We're under pressure to show AI results, but don't even know where to start.
Everyone's pushing for LLM integration — no one's defining what 'success' looks like.
We can't afford a full product team, but we can't afford to get it wrong either.
We keep pivoting, but nothing seems to stick.
We're shipping features, but the product still feels hollow.
Design, product, and engineering are not aligned.
Leadership keeps changing the goalposts.
We launched... and got silence from users.
We're reacting to feedback, not shaping strategy.
We're building fast — but are we building the right thing?
The backlog is full, but our roadmap feels directionless.
We're rewriting features that should've been solid.
We're shipping, but I'm not confident we're solving real problems.
Too much time is spent debating — not deciding.
I'm the default product decision-maker, and I shouldn't be.
Leadership wants 'AI,' but can't define what that means.
Too many stakeholders. Not enough clarity.
Our tech is strong — but no one understands the use case.
The product vision is strong, but they're struggling to execute.
They're building a lot. But shipping very little of value.
This team doesn't know what to cut — or why.
We just invested millions in AI infrastructure — and it's sitting there, unused.

Trusted by Founders, Startups, and Investors, as well as marquee brands




















Focus. Clarity. Execution.
Insight to Innovation
I help teams navigate complexity and move forward with clarity. I bring a full-stack, end-to-end view of product — balancing user needs, business goals, technical constraints, and organizational reality. I excel in ambiguity, cut through noise, and map a strategic path that gets real traction. My approach is grounded in design thinking, applied well beyond design — from early concept through delivery. I forge strong relationships, align cross-functional teams, and stay relentlessly focused on what users truly need.
Years of Experience
Products Launched
Industries Served
Across 4 Exits

I've worked with some great people.
Here's what they said.
Julian is invaluable to any team creating modern software. He has a very strategic view of product, design, and is able to grasp complex ecosystems quickly; driving strategy with a keen understanding of the business, the organization, and the players within.
Julian's brilliant mind and a rare ability to listen were key in identifying our product direction. He enabled innovation in team hungry for change.
I have led many strategic initiatives across multiple companies and industries and every once in a while I come across a singularly skilled participant. Julian is that incredible talent; highly focused and concise. A true visionary that is always pushing the envelope of 'what could be'.
Julian had the monumental task managing our entire cloud platform. He has a unique ability to connect with people, forging relationships across all teams and with strategic customers, truly seeking to understand before being understood. It was a pleasure working with and I absolutely endorse him.
Julian's user-centered product strategy has been a huge asset to our organization. He quickly understands customers need and balances developement, tactical, and strategic requirements. Working hand in hand with our PM and engineering teams, he created the best solutions for our product and users.
Julian is creative, energetic, and consistenly delivers. Signature focus on the end-user, target market, while still maintaining a holistic view. Not shy about facing any room. Collaborative, motivated, and rises to any challenge. Capable of inspired thinking!
Julian is invaluable to any team creating modern software. He has a very strategic view of product, design, and is able to grasp complex ecosystems quickly; driving strategy with a keen understanding of the business, the organization, and the players within.
Julian's brilliant mind and a rare ability to listen were key in identifying our product direction. He enabled innovation in team hungry for change.
I have led many strategic initiatives across multiple companies and industries and every once in a while I come across a singularly skilled participant. Julian is that incredible talent; highly focused and concise. A true visionary that is always pushing the envelope of 'what could be'.
Julian had the monumental task managing our entire cloud platform. He has a unique ability to connect with people, forging relationships across all teams and with strategic customers, truly seeking to understand before being understood. It was a pleasure working with and I absolutely endorse him.
Julian's user-centered product strategy has been a huge asset to our organization. He quickly understands customers need and balances developement, tactical, and strategic requirements. Working hand in hand with our PM and engineering teams, he created the best solutions for our product and users.
I've worked with 100s of product managers and very few fit the bill at all levels. Julian is a full-stack product manager - pushing products and teams to achieve much more than they might otherwise.
Julian is a truly unique talent. Intensity, passion, and excels not only with product strategy, design, and execution, but also completely reimagining the business with our C-suite. He thrives in fast-paced, collaborative environments, driving the all most complex concepts, from deep data-structures all the way though pixel-perfect UX.
He thinks big and bold while ensuring every single detail gets its proper attention. We counted on him to ensure the we built best of class apps right from the start.
There are few out there who can wrap their heads around massive amounts of information as well as Julian, expertly creating rich and powerful soltions for the most complex challenges. Diligent, smart, and always looking for better solutions; generating multiple options based on technology, users, business, roadmaps, etc.
I have worked with Julian for a number of years now, in many different work environments. He is super talented, and his innovative solutions won the applause of many clients.
I've worked with 100s of product managers and very few fit the bill at all levels. Julian is a full-stack product manager - pushing products and teams to achieve much more than they might otherwise.
Julian is a truly unique talent. Intensity, passion, and excels not only with product strategy, design, and execution, but also completely reimagining the business with our C-suite. He thrives in fast-paced, collaborative environments, driving the all most complex concepts, from deep data-structures all the way though pixel-perfect UX.
He thinks big and bold while ensuring every single detail gets its proper attention. We counted on him to ensure the we built best of class apps right from the start.
There are few out there who can wrap their heads around massive amounts of information as well as Julian, expertly creating rich and powerful soltions for the most complex challenges. Diligent, smart, and always looking for better solutions; generating multiple options based on technology, users, business, roadmaps, etc.
I've worked across many industries
Full range of partnerships: from helping founders refine product concepts and pitch decks, all the way to creating portfolio dashboard for the Fortune 50 C-Suite.
Companies
Industries
Products
MyPoints Loyalty Platform
Company: MyPoints
Industry: Consumer / Loyalty / Rewards
Platform: Web, Mobile
Description: A consumer loyalty and custom gift card platform
Family Safety Tracker / Friend Finder
Company: Location Labs (acquired by AVG)
Industry: Mobile / Safety / Telecom
Platform: Mobile (Verizon, AT&T)
Description: Location-based safety and social connectivity app
Screen Reader for the Blind
Company: Bookshare / Benetech
Industry: Accessibility / EdTech
Platform: Assistive Tech
Description: Screen reader platform for visually impaired users
Executive Performance Dashboard
Company: Wells Fargo, Applied Materials
Industry: Enterprise Performance Management
Platform: Web
Description: C-level performance tracking and executive decision support
Staff Scheduling / Time Card
Company: Replicon, HotSchedules
Industry: HR Tech / Scheduling
Platform: SaaS
Description: Staff scheduling and time tracking solutions
Payroll / Incentives Platform
Company: Wells Fargo, Tesla / SolarCity
Industry: Finance / Operations
Platform: Internal tools
Description: Payroll, bonus, and incentive systems for large employee bases
Innovation Management Platform
Company: Applied Materials
Industry: Manufacturing / R&D
Platform: Internal SaaS
Description: Platform to manage internal innovation pipelines and team alignment
Location-Based Mobile Mapping
Company: Bell Mobility, Vodafone
Industry: GIS / Telecom
Platform: Mobile
Description: Navigation, tracking, and fleet location-based services
GIS / CAD Systems
Company: AutoDesk
Industry: Mapping / Engineering / Architecture
Platform: Desktop / CAD
Description: Geographic Information System integrations and CAD enhancements
Restaurant Management System
Company: Red Book Connect / HotSchedules
Industry: Restaurant Tech / Staffing
Platform: SaaS
Description: Inventory, shift planning, and team coordination tools
Global Mobile Guidelines
Company: Wells Fargo
Industry: Corporate IT
Platform: Mobile Standards & Policy
Description: Global policy guidelines for secure mobile deployment across enterprise teams
Proximity Marketing Tool
Company: WaveMarket
Industry: Mobile Advertising
Platform: Location-Based Services
Description: Tools for delivering geo-targeted mobile ads
Guiderails (CI/CD Platform)
Company: Integnology
Industry: DevOps / Engineering Tools
Platform: Web / Internal SaaS
Description: CI/CD automation and deployment governance framework
UX Replatforming / Infrastructure Modernization
Company: Tesla / SolarCity
Industry: Energy / Tech
Platform: Customer Account Management
Description: Unified database and modernized customer experience infrastructure
Career Training Planner
Company: Sylvan Learning
Industry: EdTech
Platform: Web
Description: Digital learning and career pathway planning for education users
Build and Price Tool
Company: Tesla / SolarCity
Industry: Automotive / Solar
Platform: Web / Mobile
Description: Interactive pricing tool for solar installations and vehicles
Custom CMS & Workflow Tools
Company: Epic, FileMaker, Ellie Mae
Industry: Enterprise / Financial Services
Platform: Internal CMS
Description: Tools to enable document automation and back office workflows
Product Management System
Company: Capsilon
Industry: Mortgage Tech / SaaS
Platform: Web
Description: Mortgage automation platform that led to multiple acquisitions
Founder's Friend
Company: Founder's Friend
Industry: Early-Stage Startup Advisory
Platform: Services
Description: Strategic guidance for first-time startup founders
MyPoints Loyalty Platform
Company: MyPoints
Industry: Consumer / Loyalty / Rewards
Platform: Web, Mobile
Description: A consumer loyalty and custom gift card platform
Family Safety Tracker / Friend Finder
Company: Location Labs (acquired by AVG)
Industry: Mobile / Safety / Telecom
Platform: Mobile (Verizon, AT&T)
Description: Location-based safety and social connectivity app
Screen Reader for the Blind
Company: Bookshare / Benetech
Industry: Accessibility / EdTech
Platform: Assistive Tech
Description: Screen reader platform for visually impaired users
Executive Performance Dashboard
Company: Wells Fargo, Applied Materials
Industry: Enterprise Performance Management
Platform: Web
Description: C-level performance tracking and executive decision support
Staff Scheduling / Time Card
Company: Replicon, HotSchedules
Industry: HR Tech / Scheduling
Platform: SaaS
Description: Staff scheduling and time tracking solutions
Payroll / Incentives Platform
Company: Wells Fargo, Tesla / SolarCity
Industry: Finance / Operations
Platform: Internal tools
Description: Payroll, bonus, and incentive systems for large employee bases
Innovation Management Platform
Company: Applied Materials
Industry: Manufacturing / R&D
Platform: Internal SaaS
Description: Platform to manage internal innovation pipelines and team alignment
Location-Based Mobile Mapping
Company: Bell Mobility, Vodafone
Industry: GIS / Telecom
Platform: Mobile
Description: Navigation, tracking, and fleet location-based services
GIS / CAD Systems
Company: AutoDesk
Industry: Mapping / Engineering / Architecture
Platform: Desktop / CAD
Description: Geographic Information System integrations and CAD enhancements
Restaurant Management System
Company: Red Book Connect / HotSchedules
Industry: Restaurant Tech / Staffing
Platform: SaaS
Description: Inventory, shift planning, and team coordination tools
Global Mobile Guidelines
Company: Wells Fargo
Industry: Corporate IT
Platform: Mobile Standards & Policy
Description: Global policy guidelines for secure mobile deployment across enterprise teams
Proximity Marketing Tool
Company: WaveMarket
Industry: Mobile Advertising
Platform: Location-Based Services
Description: Tools for delivering geo-targeted mobile ads
Guiderails (CI/CD Platform)
Company: Integnology
Industry: DevOps / Engineering Tools
Platform: Web / Internal SaaS
Description: CI/CD automation and deployment governance framework
UX Replatforming / Infrastructure Modernization
Company: Tesla / SolarCity
Industry: Energy / Tech
Platform: Customer Account Management
Description: Unified database and modernized customer experience infrastructure
Career Training Planner
Company: Sylvan Learning
Industry: EdTech
Platform: Web
Description: Digital learning and career pathway planning for education users
Build and Price Tool
Company: Tesla / SolarCity
Industry: Automotive / Solar
Platform: Web / Mobile
Description: Interactive pricing tool for solar installations and vehicles
Custom CMS & Workflow Tools
Company: Epic, FileMaker, Ellie Mae
Industry: Enterprise / Financial Services
Platform: Internal CMS
Description: Tools to enable document automation and back office workflows
Product Management System
Company: Capsilon
Industry: Mortgage Tech / SaaS
Platform: Web
Description: Mortgage automation platform that led to multiple acquisitions
Founder's Friend
Company: Founder's Friend
Industry: Early-Stage Startup Advisory
Platform: Services
Description: Strategic guidance for first-time startup founders
Innovating across categories
Here are just a few of the products that I have worked on

GE
GE – Smarter Hammer
Predictive Analytics platform that won the 'President's Challenge' award

Tesla
Tesla / SolarCity
CRM & Incentive Tools that boosted field productivity significantly

Location Labs
Location Labs – AT&T Family Finder
Prerelease mobile social network with innovative location services

Capsilon
Capsilon – Doc Velocity
Paperless mortgage platform that led to a $100M+ acquisition

Autodesk
Autodesk – Map 3D
GIS workflows that became a market-leading tool

Chevron
Chevron Lubricants
eCommerce UX for 5,000+ SKUs that improved conversion rates

Financial Services Client
Enterprise Wireframing System
Comprehensive UX documentation system for complex financial workflows

FinTech Startup
Mobile Financial Dashboard
Personal finance tracking app with intuitive metrics visualization

Visa
Visa Payment Portal
Secure transaction management system with user-centered workflows

Retail Client
E-Commerce Mobile Experience
Mobile shopping platform with streamlined product discovery

Tech Startup
Social Messaging Platform
Dark-themed messaging app with innovative media sharing features

Energy Corporation
Responsive Corporate Portal
Multi-device web platform optimized for all screen sizes

Retail Technology
HotLink POS System
Point-of-sale solution with integrated analytics dashboard

Analytics Firm
Data Visualization Dashboard
Complex data visualization tool with interactive heat maps

Fashion Retailer
Mobile Shopping Experience
Intuitive product discovery app with personalized recommendations
How I help
Whether you're stuck, scaling, or just starting out — I help transform product uncertainty into strategy, traction, and working software.
Align teams around a roadmap that makes sense
Turn early ideas into buildable, adopted products
Align your product with what users actually need
Define and deliver AI that adds real value
Unblock execution and rebuild forward momentum
Make the product feel clear, usable, and aligned
Focus on real progress, not surface features
Reduce confusion and accelerate decision-making
Let's work together
Whether you're building, fixing, or rethinking your product — I can help.
I bring deep experience, fast pattern recognition, and clarity others miss.
Location
San Francisco, CA.