Introduction
I joined Capsilon as the fourth US hire and worked daily with the CEO and CPO to define and pivot overall corporate and ‘Doc Velocity’ product strategy, definition, and design. I helped lead the company from a struggling early-alpha product with one test account, to eventually dominating the paperless mortgage and automation industry, unseating Xerox, and eventually driving the acquisition by Ellie Mae, for close to $500 mil.
Challenges
Company on verge of collapse with promising (but failing) tech and unclear vision
- Product still in early alpha, with only one test customer, Flagstar Bank
- Mortgage industry drowning in paper and manual processes
- Need to establish clear product direction for commercial viability
Solutions
Comprehensive product vision and architecture for DocVelocity
- Document recognition and workflow automation engine
- Collaborative Closing Center for streamlining mortgage closings
- Intuitive interfaces balancing power with ease of use
- Enterprise security and compliance framework
Outcomes
Transformed company from near-bankruptcy to industry breakthrough
- Product recognized as Technology Release of the Year
- Platform grew to process 15% of all U.S. mortgages
- Served 100,000+ users, processing millions of documents daily
- Led to acquisition by Ellie Mae, later acquired by ICE
Conclusion
By establishing a clear product vision and focusing on solving critical industry pain points, I helped turn a struggling startup into a cornerstone of mortgage automation. The transformation from survival mode to industry standard demonstrates the power of thoughtful product strategy in creating lasting market impact.