Introduction
At Location Labs, I designed a groundbreaking mobile social network with innovative location services that would later become AT&T Family Finder. This prerelease platform needed to balance sophisticated location tracking capabilities with intuitive privacy controls and social features. Working at the forefront of mobile location technology, I created an experience that made complex permissions and geospatial features accessible to mainstream users.
Challenges
- Complex location services requiring simple user experience
- Sensitive privacy concerns with sharing location data
- Technical integration with carrier location systems
- Balancing safety features with social connectivity
Solutions
- Intuitive location sharing interface with granular permissions
- Real-time tracking visualization for family safety
- Privacy-first control system with clear consent mechanisms
- Social features designed around location context
- Cross-platform experience optimized for various devices
Outcomes
- Successful partnership and integration with AT&T
- Established new standards for family safety applications
- Created foundation for location-based services at scale
- Balanced privacy concerns with useful functionality
- Pioneered consumer-friendly approach to location sharing
Conclusion
The mobile social network I designed helped establish location sharing as a mainstream mobile feature, with particular emphasis on family safety. By addressing privacy concerns head-on while creating intuitive controls, I helped make complex location technology accessible and valuable to everyday users.