Introduction
At Resolve Systems, I led a foundational product redefinition initiative when the company was in its early stage. The initial platform lacked clear structure and a well-defined target audience despite promising technology. Working directly with the CEO, founding team, and board, I translated their technical vision into a commercially viable product strategy and user experience that could scale with enterprise demands while serving the immensely complicated demands of network administration.
Challenges
- Initial platform lacked clear structure and consistent usability
- Founding team had strong technical vision but needed product translation
- Unclear target audience and user experience
- Need for strategic product direction to enable growth
Solutions
- Conceptual foundation for dual-platform architecture
- Comprehensive persona set for each user type
- Technical concept framework for sequencing and object mapping
- Escalation path diagram detailing support levels and routing logic
- Large-format visual documentation for organizational alignment
Outcomes
- Created framework that drove future product design and marketing
- Visual-first approach to alignment proved more effective than text
- Defined escalation logic became core to company's value proposition
- Provided first clear articulation of platform's strategic direction
- Company grew into dominant platform for network administration
Conclusion
By focusing on clear conceptual frameworks and visual communication, I helped transform a technically promising but strategically unclear platform into a market leader. The architecture and user model established during this engagement provided the foundation for Resolve's growth into a dominant player in IT automation.